It’s 2023, so by now, you may have probably realized your website’s substantial impact on your business quality and perceived credibility. Regardless of how good your products are, a weak and underperforming website can’t give you the desired client base or profitability that you might have aimed for.
Therefore, to promote your small business to a large audience and acquire customers, make your website as stunning as possible. Need tips?
Dig in for a helpful guide to find all the things that go into making a perfect website.
Why Do You Need an Excellent Website Anyways?
Do you consider having a website as an added expense? Your small venture may already be struggling to break even, and designing a website might just increase your costs. Unfortunately, this is what most small business owners think, but the reality is completely different.
A website isn’t an expense. Instead, it is an investment.
Do you know that almost 97% of users consider the design of a website before they make a buying decision? Similarly, 76% of leads explore a business’ website online before heading out to a physical store to purchase.
This is why it makes sense to have an attractive website that offers a seamless experience so you can promote your venture and increase your sales.
But what makes a stunning site, and how to use it for your benefit?
Creating a Perfect Website- All You Need to Know
A well-designed website can instantly engage your customers and create a positive impression in their minds. There is so much that goes into designing a beautiful website that you may initially feel overwhelmed. However, a step-by-step approach may help you create your dream platform with the guidance of a few professionals.
Consider the Design
Make sure your website features an engaging color scheme. So that whenever a user opens it, they feel visually interested and get captured by the content.
Fortunately, you can get help from online palette generators to speed up the entire design procedure. We recommend picking only two to three base colors for your website. You may create confusion by going for more.
Keep the design of your site balanced so it doesn’t appear to tip on one side. This is a delicate matter and may require you to take an expert’s help to achieve. It may require manipulating the font, color, or size of the content to get your desired results.
Another thing to consider is the font. 88% of visitors don’t return to a website if it fails to appeal to them.
If you don’t want it to happen, work on your website’s font to achieve accessibility. It is best to opt for Times, Arial, or Helvetica as website-safe options to make your platform compatible.
Here is another important thing to consider. You should always make your website future-proof so it aids inclusivity and meets the legal requirements.
To achieve that:
- Insert alt tags for all images, helping the visually impaired audience navigate through pictures easily.
- Create a proper page structure with headings in a logical order.
- Have captions for all your video and audio content to facilitate deaf individuals.
Your website should also have a search bar, a site map, and a drop-down menu. These elements help your user to navigate through all pages conveniently.
Pay Attention to Functionality and Features
You must be clear about the purpose that your website wishes to serve. Is it an ecommerce platform or a business website? In either case, it must be designed and created to drive sales by easily attracting the target market.
Moreover, it should have certain features to improve its usability. For instance, an attention-grabbing headline, navigation menu, call-to-action or CTA buttons, videos and images, and concise and clear content.
When designing a CTA, make sure to have certain attributes in mind. A highly-converting call-to-action should be visible, straightforward, and action-oriented.
A stunning website results by combining all these features to create a platform that a user wishes to visit regularly. After all, 94% of first impressions are directly related to the design and functionality of your site.
Don’t Take SEO for Granted
Yes, a well-designed website will help promote your business, but not without being optimized. Your website needs to be optimized for search engines so it can rank high and be visible to a wider audience.
You can achieve web optimization by correctly identifying and using the right keywords and header assignments in your content. This is to ensure that the right people view your website.
Similarly, you can optimize your website’s technical aspects by ensuring that it loads quickly, is mobile-friendly, and doesn’t have any broken links.
You must also integrate solid and valuable content into your website to grab the attention of a majority of customers. Before posting any content, make sure to check if it is:
- Engaging
- Edgy
- Interesting
- Helpful
- Enriching
Your content should resonate with your target audience and be clear and concise. It should also have persuasive language and be free from any grammatical errors and typos. If it does, don’t wait to populate your website with the content and create an impact.
To build your website’s authority and credibility, build high-quality backlinks and let the platform stand out.
Let Your Website Represent Your Business
Suppose you have followed the above rules and made a stunning website. Now, how should you use it to promote your venture?
Well, it’s easy! Do you have social media pages? If yes, post your website link on your posts and stories, allowing people to visit it and explore your offerings.
Similarly, you can email your website’s address to your leads. Design a beautiful and engaging email featuring a link to your website and allow the viewers to visit it easily.
Since your website is an accurate representation of your business, don’t shy away from promoting it in every way possible. Even if you have a business card, share the address on it so it reaches out to as many people as possible.
Let Near Me Website Marketing Promote your Small Business with a Stunning Website
Near Me Website Marketing can help you redesign your existing website or get you an entirely new one within a few weeks. Whether you want to change the design or optimize your content, the Near Me Website Marketing expert team will be at your service and won’t disappoint. Call them now and get the best professionals on board.