FAQ

SEO stands for search engine optimization, and its primary purpose is to bring more organic traffic to a website and its affiliated channels. SEO thrives off organic search queries and not paid ads. 

Sometimes small businesses make the mistake of throwing tons of cash at ads. A good company uses various strategies to attract potential customers. However, a great business understands the importance of a sound SEO strategy. 

The primary source of website traffic starts with a simple Google search. Therefore, a marketing strategy infused with SEO can increase quality visitors through better search rankings. 

Your website might not rank on Google for a few reasons. Some of these reasons can include the following: 

• You recently launched your website, and you either need to submit it to Google for indexing, or it needs to build up more authority.
• Your content lacks quality, such as not matching a searcher’s intent. 
• You violated Google’s Webmaster Guidelines, resulting in a penalty. 

This is another SEO FAQ we see a lot, and the answer is: it depends. However, the process generally takes at least a few months. 

Google’s most important ranking factors are: 

• Followed through backlinks 
• A user’s time on a site
• The content length, as well as overall quality 
• Overall referring domains 
• RankBrain (Google’s machine learning AI that helps Google sort through search results)

Social media doesn’t directly impact how your website ranks on Google. However, quality social media accounts and posts help build your brand. Additionally, you can funnel visitors on social media to your website. 

Having a blog on your website offers numerous benefits, including:

• A blog can help establish your brand through tone, style, and subject matter. 
• A blog is great for a business to show off its industry knowledge and authority. For example, users searching for HVAC services may read your blog to determine if your team knows their field. 
• Most importantly, a blog is ripe for keyword optimization. A website with relevant keywords is more likely to get on Google’s good side. Blogs are also excellent places for backlinks and internal links. 

Before launching your SEO strategy, knowing the keywords customers use in a search query is instrumental. Different tools are available, but many businesses succeed using SEMrush’s Keyword Magic Tool or Google’s Keyword Planner. 

Using these tools, you can enter terms related to your business and discover ranking keyword suggestions. Our team can also find the most relevant keywords for your business and incorporate them into our marketing strategy.