In 2023, the world spent an estimated $679.80 billion on digital advertising. That’s a massive figure. Obviously, if we’re spending so much money on it, we must be getting something in return.
Digital marketing is now a staple for businesses of all sizes and industries. You could be a small business in a rural community or a multinational corporation in the heart of a metropolitan. Either way, digital marketing is a must.
By 2026, businesses will be spending a cumulative $835.82 billion on digital marketing. Sure enough, some of it will be from your company, too. You want your money to go toward something result-yielding and impactful, right? Let’s look at digital marketing trends that guarantee excellent results for your business.
Trends Shaping the Future of Digital Marketing
Just a quick preface: you don’t have to jump on every marketing trend. But adopting some trends is a necessity unless you don’t mind staying behind the competition. Here are some of those trends.
Study after study shows that video content is a highly effective form of digital marketing. The 2023 Wyzowl State of Video Marketing Survey report found that 91% of businesses use video content as a marketing tool. Why should you stay behind? Because the same report also stated that 92% of video marketers see a positive return on investment (ROI).
Video content can take many forms: product demos, testimonials, explainer videos, social media stories, paid ads, etc. So, there’s a lot of room for creativity.
Here are some ways to incorporate video into your digital marketing strategy:
- Create an engaging promotional video for your product or service.
- Share behind-the-scenes glimpses into your business and team.
- Host a live Q&A session with industry experts.
- Create how-to videos to showcase the benefits of using your product.
- Use YouTube Shorts or TikTok to reach a younger audience.
Augmented Reality (AR) and Virtual Reality (VR) Technology
More immersion is key here. Customers are looking for experiences that replicate in-person interactions. AR and VR technology makes this possible.
The Maybelline Virtual Try-On tool is a great example. Customers no longer have to buy a product only to come home and find the foundation to be a shade darker or the lipstick to look different on their skin. They can now see how the product will actually look on them before making a purchase.
Some apparel brands also use AR technology to create virtual fitting rooms. Online shoppers can try on clothes without stepping foot in a store.
Currently, 33.3% of the global population, or 2.64 billion people, shop online. So, it’s understandable why you can’t sleep on AR and VR technology if you want to stay ahead in the ecommerce game.
Just like video search, voice search is also on the rise. More and more people are now using Alexa, Siri, and similar digital assistants to search for products and services. In fact, 25% of all searches on Bing are voice-activated.
In a PwC survey, the researchers found that 90% of respondents were familiar with voice-enabled digital assistants, and 72% had used them at least once. With so many people embracing voice search, it’s about time you optimize your website and product listings for voice search.
You knew this was coming. Artificial intelligence is creeping into all domains of our lives. Digital marketing is no exception. IBM reports that 37% of companies are making an AI strategy. 28% of organizations already have a comprehensive AI strategy, while 25% use the technology for specific use cases.
If you don’t fall into any of these categories, you need to start integrating AI into your digital marketing strategies today. Here are some ideas:
- Brainstorming: Lacking ideas for your next campaign? Turn to AI. Many companies are now using AI-powered brainstorming tools that generate ideas based on data and insights.
- Research: What better way to research billions of data points than with AI? Digital marketers can use AI to analyze market trends and target audiences.
- Content Creation: ChatGPT is only the tip of the iceberg. Marketers now have access to tools to come up with content ideas, make videos, edit videos, create slideshows, transcribe audio, and create avatars.
- Customer Experience: AI chatbots have become quite advanced, providing customers with 24/7 assistance and personalized recommendations.
Not many people can say they haven’t been influenced by a social media influencer at some point. Whether it was a tech gadget or our new favorite puffer jacket, we’ve all fallen for the marketing tactics of these digital celebrities. A Hubspot report found that 33% of Gen Z customers have purchased something recommended by an influencer.
Influencers present a way for businesses to reach thousands, if not millions, of already engaged consumers. It’s an opportunity you should not miss out on.
In a poll by Tomoson, an influencer marketplace, it was found that the return on investment for every $1 on influencer marketing is $6.50. We’d say that’s pretty impressive.
Last but not least, personalization is of utmost importance in digital marketing. Consumers want to feel special, and they expect brands to cater to their specific needs. A simple example is addressing the customer with their name rather than ”Dear valued customer” in an email.
Personalization and AI can work in tandem, too. For example, AI algorithms can analyze data such as purchase history, browsing behavior, and demographics to create personalized recommendations. Other ways you can personalize your customer’s experience include:
- Offering personalized promotions and discounts
- Sending personalized product recommendations through email or targeted ads
- Creating tailored content based on customer interests and preferences
Businesses Can’t Afford to Do Without Marketing
Marketing is an absolute must for all business owners – both large and small. Marketing is required to not only maintain your online presence, but also build it above your competitors.
However, managing digital marketing on top of all other business tasks can be tedious. With Near Me Website Marketing, you can let go of some of your marketing load. All you have to do is tell us your needs, and we’ll create a customized plan that suits your business.
Let us handle the digital marketing side of your venture.