If you’re concerned about the lack of engagement on your website, you’ll benefit from knowing how to decrease bounce rate. At Near Me Website Marketing, we’re the best result you’ll find when you search, “Digital marketing near me.” 

We optimize your website to rank at the top of search engine results. Keep reading to discover how we can improve your bounce rate.

12 Tips for Reducing Bounce Rate

At Near Me Website Marketing, we implement the following twelve strategies for reducing bounce rates. This helps optimize your site’s engagement and increases the chance visitors book your service or buy your product.

1. Reduce Load Times

Improving load times is one of the most fundamental tips for decreasing bounce rates. If the page loads slowly, visitors get impatient and decide they can find the content they need elsewhere. You should aim for a page load speed under one second, though most experts agree it doesn’t become problematic until load speeds reach closer to three seconds.

2. Provide Ample Information

Optimizing website content means reducing the effort your visitors take to obtain all the information they need. Your landing page should include everything a person needs to decide you’re the right company for the job based on your basic services, relevant reviews, and clear contact information. Also, consider adding current sales or deals and the best pictures of your product or service.

3. Avoid Clickbait

Investing in your online presence means maintaining a reputation for having quality content, but using clickbait destroys your credibility and your bounce rate. Clickbait refers to a headline or picture that promises one type of content, but once the user clicks the link, they find something different. People quickly exit websites when they realize the content wasn’t what they came for, and over time, you’ll gain a reputation that no one should visit your site.

4. Eliminate Annoyances

One important tip about how to decrease bounce rate is to remove common annoyances that cause people to leave your site. Avoid using content like pop-up ads, especially large ones that block content.

You should also avoid distracting advertisements like ones with flashing colors, loud sounds, or auto-playing music and videos. Finally, an excessive or cluttered number of sidebars and widgets can make the visitor subconsciously anxious and they’ll leave your site.

5. Utilize Internal Links

Internal links are one of the essential techniques for lowering the bounce rate. Internal links navigate users to other areas of your website, which doesn’t count against your bounce rate. It tells visitors you have more relevant content they should check out, and they don’t have to visit other websites to find it.

Likewise, use external links sparingly. While important, they navigate users away from your site.

6. Avoid Pagination

Pagination refers to splitting up content across multiple pages. When people can scroll continuously, you don’t need pagination, and it only serves to annoy your visitors. It can inflate your page views, but it’s not an accurate data point and does more harm than good.

7. Optimize Design

Reducing bounce rate relies on enhancing user experience, and optimizing your website design goes a long way. Ensure every page has the same professional and branded appearance, reduce clutter, and provide clear navigation.

8. Streamline Formatting

Creating content that visitors can read easily relies on the format as well as good writing and a relevant topic. Keep paragraphs to three or four sentences, use clear and frequent headers, and utilize visual aids like bullet points and infographics.

9. Remember Mobile Users

Because people frequently have phones on them, many of your page views come from a mobile device. If you haven’t made your website compatible with mobile devices, you’re missing a large percentage of potential customers. Without optimization the website appears wider on phones, preventing visitors from seeing all the content or finding relevant links.

10. Simplify Navigation

If you make navigation too complicated, visitors might feel frustrated and go to a more simplistic site. Make navigation consistent and intuitive and don’t provide links to pages in places that don’t make sense.

11. Suggest More Content

One tip for improving website engagement involves suggesting more content for the visitor. You should only suggest content relevant to their needs and only in moderation. This entices readers to stay on your site rather than leave.

12. Create Clear CTAs

If customers become confused by your calls to action, they won’t click on them. A clear CTA consists of a single sentence with a clear action such as “book an appointment by calling 555-555-5555 today.”

Partner With Near Me Website Marketing for Optimized Websites

Now that you know how to decrease bounce rate, you can start promoting your small business. Near Me Website Marketing provides expert marketing advice and results to help grow your customer base and scale your business. Start the process by calling (833) 632-7631.