Client: Quality Roofing Solutions
Industry: Roofing Contractor
Service Area: Multiple Locations Across Florida
Website: https://qualityroofingsolutions.com/
Quality Roofing Solutions is a well-established, multi-location roofing company serving highly competitive Florida markets. While the business had strong reviews and operational capacity, their Google Maps visibility and Local Service Ads performance were inconsistent across locations, limiting inbound calls and lead volume.
They partnered with Near Me Website Marketing with one clear priority:
dominate Google Maps and generate more qualified roofing leads at every location.
The Challenge
When the campaign began, Quality Roofing Solutions faced several critical local-search issues:
Poor and inconsistent Google Business Profile (GBP) map pack rankings
Underperforming Google Guaranteed / Local Service Ads (LSAs)
Two LSA accounts were connected to the wrong GBP locations, resulting in zero leads
High competition, especially in their headquarters market (Pensacola, FL)
Locations ranking outside the Top 3 — or not showing at all — for core searches like “roofing contractor”
This campaign focused exclusively on GBP optimization and LSA management, proving how powerful local optimization alone can be.
Campaign Goals
Quality Roofing Solutions wanted clear, measurable outcomes:
Increase phone calls and form leads
Achieve Top 3 (Map Pack) rankings for every location
Reach #1 Google Maps rankings in priority markets
Fix LSA/GBP mismatches and restore lead flow
Drive real revenue growth from local search
The Strategy
Near Me Website Marketing implemented a location-specific GBP + LSA optimization strategy, ensuring every location was correctly aligned, optimized, and competitive.
Key Actions Taken
Google Business Profile Optimization (All Locations)
Optimized primary and secondary categories
Refined services, descriptions, and local relevance signals
Improved proximity and prominence signals to support map pack rankings
Google Guaranteed / LSA Account Optimization
Identified and corrected LSA accounts linked to incorrect GBP locations
Properly synced LSAs to the correct profiles
Optimized budgets and targeting to maximize qualified lead flow
Local Authority & Citation Building
Built and cleaned up local citations for each service area
Strengthened trust and consistency signals to support higher map rankings
Tracking & Performance Monitoring
Tracked ranking movement, visibility, and lead flow by location
Focused on calls and real leads — not vanity metrics
Results: Google Map Pack Domination
Below are details from two of their Florida locations:
📍 Fort Walton Beach, FL
From Not Ranking in the Top 3 → #1
At the start of the campaign, the Fort Walton Beach location was not appearing in the Google Map Pack at all for high-intent searches like “roofing contractor”.
Results Timeline:
Initially: ❌ Not visible in the Map Pack
Within 4 months: ✅ Ranked in the Top 3
Within 9 months: 🏆 Ranked #1 across the entire service area
This transformation is clearly reflected in the ranking grid and live Google Maps results you provided, showing full map coverage at position #1.
📍 Pensacola, FL (Headquarters & Most Competitive Market)
Pensacola presented the biggest challenge due to heavy competition and high contractor density.
Ranking Improvement:
Average GBP map ranking improved from 3.98 → 1.61
Achieved consistent Top 1–2 visibility across the Pensacola area
Dominant presence for the keyword “roofing contractor”
The before-and-after grid clearly shows the transition from mixed rankings (positions 3–7) to near-total #1 coverage throughout the market.
Why Near Me’s Strategies Worked
GBP and LSA accounts were correctly aligned by location
Optimization focused on Google’s true local ranking factors
Citations reinforced authority and trust signals
No wasted effort on unnecessary website changes
Every action tied directly to calls, leads, and rankings
This case proves that GBP optimization and LSA management alone can outperform traditional SEO when executed correctly.
The Impact
Quality Roofing Solutions now benefits from:
#1 Google Maps rankings in multiple Florida markets
Consistent inbound roofing leads from Maps and LSAs
Strong competitive advantage in high-value service areas
A scalable local-search framework for future locations
This campaign turned Google Maps into a predictable, revenue-driving channel.
Want #1 Google Maps Rankings for Your Business?
If you’re a roofing company or local service business struggling with map pack visibility or underperforming Local Service Ads, Near Me Website Marketing can help.
Contact us today to see how GBP optimization and LSA management can drive real local leads for your business.