How Prestine Cleaning Cut Ad Spend in Half While Increasing Leads & Conversions
Client Overview
Client: Prestine Cleaning
Industry: Cleaning Services
Services Provided: SEO, Google Business Profile Optimization, Local Service Ads
The Challenge: High Ad Spend, Low Lead Quality
Prestine Cleaning was investing heavily in PPC ads, but results were disappointing:
High cost per lead
Low booking rates
Leads that were price-shoppers or poorly qualified
Despite spending more, the business wasn’t seeing proportional growth in booked jobs.
The Strategy: Smarter Lead Generation, Not More Spend
Instead of pushing more budget into underperforming ads, we rebuilt their local marketing strategy with ROI as the core metric.
1. Eliminating Low-ROI PPC Campaigns
We audited paid traffic and identified:
Keywords attracting low-intent leads
Campaigns that inflated spend without conversions
These campaigns were paused or eliminated entirely.
2. Retargeting Budget into LSAs
We shifted ad spend into Local Service Ads, which:
Capture high-intent users ready to book
Operate on a pay-per-lead model
Provide built-in trust signals
This alone dramatically improved lead quality.
3. Strengthening SEO & GBP Visibility
We reinforced Prestine Cleaning’s organic presence to:
Increase calls from Google Maps and local search
The Results: Better Leads at a Lower Cost
Ad spend reduced by approximately 50%
Lead volume increased despite lower spend
Significantly higher booking and conversion rates
Improved ROI across all channels
The Bottom Line
👉 Prestine Cleaning now generates more booked cleaning jobs while spending less — proving that smarter targeting beats bigger budgets.
