Keywords help your web pages rank. Therefore, adding more must earn better results, right? While we understand your logic, our team at Near Me Website Marketing warns against overindulging in a black hat tactic like SEO keyword stuffing. 

During your searches for “reliable digital marketing near me,” you’ve likely come across recommendations to rank higher in internet searches. These suggestions often guide readers toward using relevant keywords to help product or service pages and blog posts appear in topical searches. Although this rings true for most businesses, you can have too much of a good thing. 

Learn why keyword-stuffed pages could make your ranking nosedive. 

What Do Keywords Do?

You input keywords into a search engine to learn more about a specific topic. For example, you might type “how to write an informative blog post” into your engine of choice, pulling up results based on that query. 

Keywords help search engines prioritize web pages so people can find relevant links. They are elemental to search engine optimization, ensuring your website appears in relevant topic searches. While engine algorithms and bots are influential in making your content appear, people are ultimately at the root of proper keyword usage. 

What Exactly Is SEO Keyword Stuffing?

That brings us to keyword stuffing. When drafting content, you want to sprinkle keywords throughout the copy, headings, URLs, and tags. Proper keyword usage improves your online visibility, helping you rank higher in relevant searches. 

However, some people stuff keywords throughout the content, meaning they overuse relevant keywords or position them in ways that don’t make grammatical sense. It puts readers off the content. 

What Happens When You Stuff Keywords?

Keyword stuffing is now widely considered a black hat tactic. Black hat tactics attempt to improve ranking while going against a search engine’s terms of service. This strategy leads to the following sequential consequences:

  1. The content might attract new visitors at first since it appears in their search results. However, they will click away from the page after reading it. The copy will read awkwardly and won’t make sense, making for a subpar user experience. 
  2. Google and other search engines detect these navigational metrics. Their algorithms will examine the content to find out why visitors don’t stay. 
  3. The website’s rankings decline. Links appear lower and lower on search result pages. 
  4. If the infraction is severe enough, Google personnel might penalize the site through suppression or removal. 

When SEO keyword stuffing leads to the latter, the site will no longer appear on any of the powerful search engines.

Identifying Keyword-Stuffed Content

If you want to determine whether a web page has excessive keywords stuffed into the copy and other elements, simply read it. You might notice the following:

  • Content that doesn’t naturally flow: Read the copy aloud to see how it flows. If the keywords don’t make grammatical sense within the sentence, the author likely stuffed them. 
  • Excessive word repetition: Many web pages prioritize one or two keywords to rank well on a search engine results page. However, the same keyword appearing over and over again within a sentence or paragraph, especially when synonyms would work, likely indicates keyword stuffing.
  • No mention of related words: Main keywords often have synonyms or related keywords that you can use interchangeably for variety. Overusing that main keyword without lingual diversity to engage the reader means the author prioritized rankings over quality content. 

How Keyword Stuffing and SEO Diverge

You might be scratching your head, wondering where to draw the line between keyword stuffing and optimization. When drafting site content, remember the following tips to optimize pages for search engines without overusing the keywords.

  • Publish information-rich content: When you write on an industry-specific topic, use your professional experiences and reputable sources to inform your direction. Position your brand as an authority on the topic and write in a way that educates the reader. 
  • Treat keywords like herbs and spices: You wouldn’t eat a jar of sun-dried rosemary for dinner. You sprinkle it over the chicken and asparagus. Treat keywords the same. 
  • Draft grammatically correct copy that reads naturally: Read your content aloud and use spell and grammar checkers to detect errors.  
  • Remember your audience: Your target audience should be at the heart of everything you publish. How would they respond to your content? 

How To Avoid Keyword Stuffing in Your Online Content

In addition to organically drafting content, you can avoid keyword stuffing by checking the keyword density. Keyword density refers to the number of keywords versus the number of overall words used throughout the body. Keep your keyword density between two and five percent or two to five keywords for every 100 words. 

Near Me Website Marketing Improves Your Online Visibility

Keep SEO keyword stuffing under wraps with Near Me Website Marketing. We understand how natural copy, keyword placement, and press releases boost small businessesContact us to improve your SEO tactics.