Today, people turn to search engines to find everything they need to know, with Google being the most popular. Understanding the difference between on-page SEO vs. off-page SEO can help change your marketing strategies.
When you’re a small business owner trying to sell a specific service or product, being at the top of search results is crucial. This guide will explore the fundamentals of and differences between on-page and off-page SEO.
What Is On-Page SEO?
Knowing the differences between on-page SEO vs. off-page SEO begins with knowing what on-page SEO is.
On-page SEO is the process of optimizing the content and elements on your website for the search engine. How a web page appears in search results depends on many on-page SEO factors, including the following:
- Title tags: You should have targeted keywords inside of your title tag on every web page. For best results, follow practices like limiting your title tags to 55-60 characters, and don’t overstuff your keywords.
- Fast loading speeds: A better page load speed means your site will organically rank higher in search results. You can boost a page’s speed by reducing any HTTP requests, using small images, using grip compression, and more.
- Alt text for your images: Most content management applications will allow you to add alt text to the images on your site. While this text isn’t viewable to most users, blind users using reading software will have access to it.
- Mobile friendliness: Google has recently prioritized how sites appear on mobile devices. Any content you produce should be mobile-friendly. Fortunately, you can easily test how mobile-friendly your content is using tools like Google Search Console.
What Is Off-Page SEO?
Off-page SEO involves boosting your site’s authority through strategies outside of customizing your website. Some ways to increase your off-page SEO include the following:
- Backlinks: The more other users are sharing or linking to your web pages, the higher you can hike up Google’s algorithms
- Guest posting or guest blogging: You may already produce blogs or articles for your website, but having a guest blog post on another site can improve your SEO even more.
- Social media posts or sharing: Creating excellent content that social media users will want to share and talk about can help further. You can even have influencers sharing your website with their many followers.
- Email marketing: Emails are still an excellent way to grow your audience and interact with the audience you already have.
Is On-Page or Off-Page SEO More Important?
Choosing between on-page and off-page SEO can be a difficult decision. However, the real answer isn’t trying to choose between one or the other. On-page and off-page SEO complement each other, and a good marketing strategy should include both.
Improve Your Backlinks and Other Parts of Your Website Today
In most cases, it’s better to have your on-page SEO strategies already optimized before moving on to off-page SEO strategies. However, every business or website is different, and our Near Me team can assist.
To learn more about on-page SEO vs. off-page SEO, call Near Me Website Marketing at (660) 988-4373.