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Frequently Asked Questions
What is Direct Mail Marketing?
Direct Mail is Marketing Your Services or Products directlyt to potential customers via USPS. You can market a special promotion or simply share details about your service to bring awareness to your community.Â
How Can Direct Mail Marketing Help My Business?
With Direct Mail Marketing you can be specific in what you are wanting to promote while also promoting your business or service to specific areas. It’s a great way to promote your company name or services!
How Long Does a Direct Mail Campaign Take to get Started?
This can vary based on what you are wanting on your flyer, but generally speaking, it may take around 3 weeks. Once you decide you’d like to start a campaign, we’ll first decide which routes you want to target. Then we’ll begin work creating the flyer. Once you approve, we begin the printing and production of the flyers. Once they’re already, they’re shipped to the post offices of the routes you’ve selected, where they’re delivered then within a few business days. We keep you updated during this whole process and handle everything! All you need to do is approve your flyer’s design and provide us with any specifics photos you want to use, as needed.Â
What are the Benefits of Direct Mail Marketing?
Brand Awareness is the #1 benefit of Direct Mail Marketing. Help get your name out there so when those recipients need your services or products, your business comes to mind!
What is Email Marketing?
Email marketing has a few different forms. It can be used to blast our company’s information or promotions to non-customers or it can be used to keep your current customer’s informed with either different promotions you have going on or just helpful tips and tricks related to your industry. At Near Me, we offer email marketing designed to retarget your current customer list as this has been found to be far more effective than cold emails – which often lead to your email being marked as spam, and thus ending up in spam folders across the board for all your emails.
Why Should I Market to My Customer List vs Purchasing Emails?
How many of us have received promotional emails and simply either deleted it without opening it or marked it spam? That’s exactly what happens more often than note when email marketing to non-customers. They don’t recognize your business information so they just delete it or mark it spam. When your email is reported as spam, then there’s a likely chance it goes to a true customer’s spam folder, creating problems for you down the road. When you retarget your current customers with promotions or tips and tricks of your industry, it keeps your business at the front of their mind and they’re more likely to refer your services to others and call you again.Â
What Should My Email Be About?
Your email should be about either special promotions or simply industry news. If you’re a cleaning service company, many customers may find it helpful when you send out monthly tips about how to properly clean certain things, what products you should use, etc. By sharing these tips and placing calls to action in the subject line and body of the email, you increase the chance of your email being opened.Â
How Often Should I Send Emails?
It’s different for each business – you don’t want to send too many where people unsubscribe or get annoyed, but you also want to keep your business fresh on their minds. While it can vary for each industry, we often recommend once per month.Â
How Can I Prevent My Emails from Going to Spam?
It’s important that the subject line of each email be a specific call to action, and not vague. It’s also critical that your email sound like a friend, and not a salesperson. We also write all our email newsletters – no bots, just human-written content. These three things are the best way to avoid your emails getting caught in the spam filters and being sent to the spam folder.Â
How Long Should My Emails Be?
Emails should take no more than 20-30 seconds to read, as that is how longn the average person will spend reading an email. The subject line should be a strong call to action, and all important information should be at the top to keep the client engaged and convey the “bottom line” information you are trying to share.Â
What are the Benefits of Email Marketing?
Email marketing is one of the most cost effective way to reach your customers directly. Even if they don’t open the email, they have still seen your business name and subject line information, keeping your business fresh on their minds.Â
Direct Mail vs Email Marketing - What is Best for My Business?
This will vary based on your business industry, time of year, and location. Near Me Website Marketing can help guide you with the best decision based on that information and your budget. Give us a call today to see how we can help you grow your business through Direct Mail and/or Email Marketing!
Small Business Marketing Services Provided by Near Me
We’ll help your business show up online for customers searching for your services “near me” in your area!
Website & SEO
Need a website created or just want to enhance your current one? We can help! We have you covered from logo designs, links, blogs, press releases, content optimization, and more!
Google Services
We can enhance your Google Business Listing, create interactive posts, offer review generation services, and even help with Google Guaranteed – Local Service Ads or Pay Per Click Ads.
Citations
Having your business listed in online business directories is a great way to establish online authority with Google and have strong backlinks to your website.Â
Social Media
Social Media Marketing is a great way to increase your brand awareness, connect with your customers about your services or promotions, and boost your sales.
Direct Mail & Email
Direct Mail allows you to target customers in certain areas while Email marketing allows you to keep your customers informed about tips and updates related to your services.
Get Found Online
Near Me offers customized solutions for every small business owner and every budget! Only pay for what you want. Call us today to discuss options based on your budget.